Data Analytics
Analytics cookies or performance cookies track website visitors and their user behavior. The data is then used to improve the website's functionality and, in turn, user experience.
| Provider | Cookies | Duration |
|---|---|---|
| Google Analytics | _ga, _ga_* | 400 days |
| Google YouTube | VISITOR_PRIVACY_METADATA, YSC | 180 days |
| Hotjar | _hjSessionUser_* | 1 year |
| HubSpot | __hssc, __hssrc, __hstc, hubspotutk | 29 minutes – 180 days |
| AnalyticsSyncHistory | 30 days | |
| PostHog | dmn_chk_*, ph_phc_*_posthog | 1 year |
| _rdt_uuid | 90 days | |
| RudderStack | rl_anonymous_id, rl_auth_token | 1 year |
| Vimeo | vuid | 400 days |
| Other | GPS, player | 29 minutes – 1 year |
Essential Services
Essential Services cookies are cookies required for the website to function and provide the basic information requested by the website user. These cookies are exempt from collecting user consent and can be set regardless.
| Provider | Cookies | Duration |
|---|---|---|
| Cloudflare | __cf_bm | 29 minutes |
| Google Ad Manager | TESTCOOKIESENABLED | 1 minute |
| Google YouTube | LAST_RESULT_ENTRY_KEY, __Secure-ROLLOUT_TOKEN, VISITOR_INFO1_LIVE | 180 days |
| Hotjar | _hjSession_*, _hjTLDTest | 29 minutes |
| Ketch | _ketch_consent_v1_, _swb, _swb_consent_ | 7 days – 400 days |
| bscookie, lidc | 24 hours – 1 year | |
| Unify | *_unify_session_id, *_unify_visitor_id | 400 days |
| Other | cookietest, g_state, wg-search-form | 180 days |
Targeted Advertising
Creation and activation of advertisements based on a profile informed by the collection and analysis of behavioral and personal characteristics; we may set cookies or other trackers for this purpose.
| Provider | Cookies | Duration |
|---|---|---|
| Facebook Ads | _fbp, fr | 90 days |
| Google Ads | _gcl_au, test_cookie | 14 minutes – 90 days |
| Google Privacy Sandbox | ar_debug | 30 days |
| Google YouTube | __Secure-YEC, __Secure-YNID | 180 days |
| bcookie | 1 year | |
| LinkedIn Ads | li_sugr, UserMatchHistory | 30 days – 90 days |
| Microsoft Ads | _uetsid, _uetvid | 24 hours – 390 days |
| Microsoft Clarity | MR, MUID | 7 days – 390 days |
| RudderStack | rl_auth_token | Persistent |
| Unify | unify_session_id, unify_visitor_id | 400 days |
| Other | COOKIE_ID_PICOX_ID | 1 year |